Beer List Press Release
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I am not a fan of Press Releases, but I wanted to send it through Acadia University so I wrote my first one. Edited by my friend Rebecca J. Let me know what you think:
What can it do for you?
Beer List app is a simple way to track and share your experiences with awesome beers. Let us help you become the beer connoisseur among your friends. Capture the memories and catalogue the flavours of your favourites.
Whose idea was this?
This app was developed in collaboration by the great minds Alex Cannon and Duncan Ebata, who are soon-to-be graduates of Acadia’s innovative Business Entrepreneurship and Marketing program. This dynamic pair worked in partnership with Kyle Gosling and Scott Hallam, who are successful graduates from Algonquin College’s Graphic Design and Small-Medium Enterprise.
What was the catalyst of its production?
After a year abroad in Scotland, Alex Cannon had consumed many delicious beverages but when asked to share his Euro secrets he couldn’t remember for the life of him all their names. He wanted to share these newfound gems with his friends, but his travel log had some glaring omissions—paper and beer do not always mix well! He figured there should be an app for that, and he was finally given the opportunity to bring his vision to fruition during a “napkin sketch assignment” in Venture Creation class, a course within Acadia’s newly created Entrepreneurship major.
How did this app come together?
Alex pitched the idea to his friends Kyle, Scott, and Duncan, and they quickly formed a team. Kyle acted as the Graphic Designer, Scott contributed with his background in start-ups and management, and Duncan assisted with start-up and marketing experience. After two months of hard work in market research, design, and development, Beer List launched on April 11th, 2012.
Beer List has been a team effort, which reflects our mantra that work should be fun and we ought to savour the simple things in life like time spent with our friends tasting beer.
We encourage you to do the same and share with your friends.
Your Beer List app team